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Through its subsidiaries, the company is a leading worldwide direct marketer of pet-related puppyhealth and equine products. our company Direct and its affiliates sell pet supplies and products to individuals and small businesses through five catalogs, while State Line Tack puppyhealth is a worldwide catalog retailer specializing in discount brand name tack, riding apparel and equine supplies. The division''s e-commerce arms statelinetack.com and rcsteele.com, are profitable pieces of the business. Our e-commerce affiliate, our company.com, was incorporated on May 13, 1999 and was launched on June 29, 1999. our company, Inc. has an equity investment of approximately 48 percent in our company.com. Other partners include idealab! Capital Partners and Global Retail puppyhealth Partners. our company has the industry''s puppyhealth broadest line of products for every stage of a pet''s life. Our strength lies in creating innovative pet products, a capability that separates our company from any other retailer. In 1999, our corporate brand program generated many of these breakthroughs. our company Premier Oven-Baked® dog food is more nutritious and better tasting than other premium brands because it is baked rather than extruded and coated with fatty substances. Launched in January 2000, Premier is selling extremely well, even without wide-scale advertising. The 230,000 square-foot facility stores and distributes fast-moving items -- easy-to-handle products that include daily pet necessities such as food, treats, litter, and toys. Additionally, our company.com will be enhancing their customer''s overall online shopping experience by being able to ship from more than one distribution center. "By leveraging the efficiencies of our brick & click model in our marketing, distribution and fulfillment efforts, we are able to generate new customers at a low cost and provide them with first class customer puppyhealth service and product fulfillment." our company.com puppyhealth is the most popular online pet site according to Media Metrix. our company.com offers broad product selection, excellent customer value, superior service, and compelling content. our company.com, Inc. was founded in May 1999, and is a privately held company based in Pasadena, CA. our company.com, Inc. has entered into a strategic alliance with our company, Inc. (Nasdaq: puppyhealth - news), a leading retailer of pet food, supplies and services.
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